My coworker Simon Chu and myself took it upon ourselves to enter the intriguing tie design competition for Hermes through the popular website Design boom this past August.
The Hermes competition was aimed at graphic designers to create a new image for an Hermes Tie. With little direction as to where the company was heading Simon and I established a series of ties from the traditional to contemporary. Ties can be high end for black tie affairs or in the form of a bow tie, or they can be an every day colorful statement. Mens ties show both sophistication and personality and can be worn thick or thin silk, leather, satin or cotton. Tie patterns range from plain to extreme and can be as loud or soft as one wishes. The are one of the most common mens gifts and have as diverse a choice and price as any womens accessory.
With Interior Design background and a love for rich fabrics, vibrant colors and strong concept we came up with the following designs. We did not win the competition but we were able to learn how each other works and were able to bond much stronger as a design team. Their will be much more to be seen from the likes of both of us!
Please let us know what you think of our designs. We love feedback!
“The Spirit of Paris”
Concept: Hermes prides itself on it French Heritage and is a symbol of style known the world over. This garment takes inspiration from the design of another emblem of France, the Eiffel Tower. The pattern has been created to reflect the architecture of the tower forming an elegant and bold design. Hermes iconic ‘H’ repeats itself representing Parisian style while the dolphins represent the free-spirited nature of the city and its people. The structured geometry of the pattern is balanced by the dolphins and the Hermes ‘H’ to create something which is both chic and playful, allowing the tie to be both suitable for the office and for more informal encounters.
“Icons of Paris”
Concept: Two icons of Parisian style combine to form something that is truly Hermes. The subtle Art Noveau pattern of traditional Hermes ‘H’ forms an elegant background for the Eiffel Tower print. The print itself has been produced in a way that represents the soft pencil sketch of the traditional street artists of Paris who can still be found there today. The background allows the eye to travel along the whole length of the garment while the tower image creates the initial impact. Uniting nostalgic imagery with fashionable colours this tie represents the brand ideal of Hermes – luxury, tradition and style.
“The Winners Trail”
Concept: You don’t have to be born in the saddle to ride the wave of the winners trail… travel with Hermes.
“A Color for Every Adventure”
Concept: Papa rode a pink horse around a lullaby. Papa rode a purple elephant into the desert sky. Papa swam with the yellow dolphins until the sea went dry. Every boy wants to be his papa and this tie is the reflection of my father’s image: Brave like a stallion Strong like an elephant and Wise like a dolphin.
“The History of Hermes Today”
Concept: The history of Hermes today. Symmetrical and strong, historic but contemporary, bold and flawless… The horses represent your strength from past experiences and future dreams. The Golden H is your compass and the diamonds are your road.