Aaron Brown has been a tile setter in the Edmonton area for 15 years. His background in the industry includes not just installation but manufacturing of handmade tile, as well as working in retail showrooms. He is a certified Schluter and Wedi installer. He is also one of two Canadians who have the distinction of earning a Bisazza installers certificate which recognizes installers who have completed the Bisazza installation school. Aaron just recently opened his own retail store River City Tile (12250,142nd Street Edmonton AB) specializing in luxury and custom tile. They carry a wide variety of styles and tile materials from ceramic and glass to concrete and leather for residential and commercial use. Some of the recognizable brands that they carry are Artistic Tile from New York, Sonoma Tilemakers from California and Ann Sacks from Seattle. I had a chance to interview Aaron about some industry trends and tile advice.
Laura: What trends are you currently seeing in the Edmonton stone and tile market?
Aaron: Edmonton seems to be leaning more and more to a modern aesthetic. Large format tiles of 12”x24″ and larger are very popular. As far as walls are concerned Edmontonians still love glass and glass mosaics in watery colours as a compliment to neutral porcelain.
Laura: Sounds like the Edmonton I remember, beige and safe but beautiful none the less! What trends are you seeing globally
Aaron: Texture and textiles! Tile and stone with dimension that when placed together in larger formats tell a rich story. Textile patterns are also very popular as technology in processing tile and stone advances so do the design possibilities and at this point your imagination is your only limitation.
Laura: As the local representative for Artistic Tile in Edmonton can you share what the company is about and what products they produce?
Aaron: Artistic Tile is a New Jersey headquartered company that specialize in tile design. The owner/founder of Artistic Tile (Nancy Epstein) is always traveling the world in search of inspiration for the latest and greatest. Most of their product lines are produced from different manufactures around the world based on Nancy and her design team’s concepts and colour selections. Even if the material and stylings are familiar the colour or finish might be what makes the tile unique to anything else available. Artistic Tile has a huge variety of styles and materials that can be combined or even customized to give a unique and distinguished one of a kind look. They really understand that each project has its own design challenges and have the capability and more importantly the willingness to meet those challenges head on and exceed expectations. They certainly have their finger on the pulse of the global trends and have become trend setters in their own right. Artistic Tile has won the award for “best of the year” from Interior Design magazine, 4 times in 5 years for their original concepts.
Laura: Sicis has a stunning product range but looks like a nightmare to install. Are there recommended installers in Edmonton and is it quite a bit more of an installation charge than regular mosaics
Aaron:To say that Sicis has quite a product range is an understatement to say the least. Their product line is enormous. As far as installation is concerned there are definitely tricks of the trade. The most important thing that an installer can have in is bag of tricks is respect for the material. Understanding what the end result should be and look like is one thing and then to have the patience to execute the install properly is another. Technically speaking Sicis installs similarly to many other glass mosaics but requires, let’s just say a little massaging to get it right. The best thing any client can do when it comes to Sicis is prevent themselves from being hypnotized by some of the overwhelmingly beautiful murals that are available and remember that it does require an expert with some experience to get the proper end result. We are a full service showroom and have the right people available. When it comes to cost it can be more expensive but it really matters what type of application and the intricacy of the mosaic that needs installing.
Laura: Let’s set the record straight for my readers. What is the difference between porcelain and ceramic and what is better for high traffic/commercial spaces?














